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Thursday, January 12, 2012

Real Estate Photography..the good, the bad, and the ugly....

You have one chance, ONE chance.  To stand out in the crowd of homes for sale in today's real estate market.

While consumers are trolling the internet for great deals and great homes, they are staying on a particular listing only a few short minutes.  Whoosh, they are gone to the next.  What can you do or your agent do to make them stick around for a while?

Check out this virtual tour by a Keller Williams agent in Hollywood CA - wow-outside the box and fantastic is what this tour is all about:

Pacific Hills Drive

People are VISUAL - if you are having photos done of your home for a magazine, what would you do?  You should do the same thing if your agent or a photographer is coming over to take pictures.
DE CLUTTER, open all the window blinds, turn off the fans (they show too much blur in a photo) turn on all the lights, even the ones in your hallways, over counters, by the beds, EVERYTHING!

I had a customer once who when she was searching on the internet for her home to purchase, if the photos were dark, she assumed the house was dark and would not even look at it.  I even tried to talk her out of that explaining that most photos are not that great.  But she held her position.  You could be missing buyers.  She spent $600K on a home. 

Great photos of great listings turn up on TV on shows like the Today Show.  Make sure your agent is staging the property and taking the photos that will get you there. I sure do!

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